If you are a product manufacturer then you’ll be targeting Architects and Contractors in the main and be marketing to them through a variety of campaigns and channels. What I like to do for clients is to show them which specific Architects and Contractors they have increased awareness, engagement or even goals (registrations, downloads, sign ups,
Search Results for: BIM
Pauley Creative interview digital file sharing platform SpecifiedBy
A few weeks back I discovered SpecifiedBy via LinkedIn Groups, a digital file sharing platform for building product manufacturers. I approached the founder of the platform, Darren Lester to see if he would be up for explaining what SpecifiedBy is and who its for. We know our readers are predominantly marketers from building product manufacturers
What if your key audience on Twitter use it the most after 7pm? Who’s at work at 7pm?
So you have identified the need for your company to be on Twitter and will be at an advantage over competitors if you jump onto Twitter before they do. Let’s assume you have done your homework and identified that there is a large audience, one which you want to communicate with, already on Twitter and
What type of Architect are you marketing to? Part 3 of 3
Over the previous two days I’ve introduced you to two types of Architects you could be marketing to. Firstly there is John, the traditionalist, whose preferred communication method is phone and print. Then yesterday you met Geoff, the transitionalist, who uses a ‘mash-up’ of communication channels to obtain information about your company and products and
Increasing the visibility of your construction product website in search engines
I was kindly asked to present at the RIBA Insight Consultancy Day for its members, mainly product manufacturers and suppliers. Over 100 delegates attended the day which saw a range of topics presented and discussed including ‘BIM take up amongst professional services’ and ‘what do Architects want from product CPD’s’ and an ever popular topic
What information are specifiers expecting from product manufacturer websites?
Research has been carried out by the NBS on what exactly architects and specifiers are looking for from product manufacturers when choosing products and services and how they see specifications developing in the future. With over 500 respondents the results highlight some interesting points that construction product manufacturers must take into consideration. It is important
5 Construction Marketing Trends for 2011
We have compiled a list of 5 digital marketing trends that we think will affect the construction industry this year. Before adapting any of these strategies, look over your company objectives to determine whether it will work for you and your business. Always have your goals in mind and don’t rush into anything without taking
The construction industry is gradually embracing digital communication strategies and tactics
Last week Pritesh and I attended the 2010 CIMCIG conference held in London. The event was full of marketing professionals and construction industry experts. It offered a great networking opportunity and the chance to meet influential people with whom we had been talking to on social media sites such as Twitter and LinkedIn. A major