Email Marketing and Automation

What is email marketing automation?

Email marketing automation allows you to deliver automated yet high-quality, personalised emails to your construction audience to reduce manual effort and internal resource.

Why is it important to you?

Marketing automation is a powerful tool for creating detailed customer profiles based on their behaviour, enabling you to send out targeted emails based on what your audience requires. With this intelligence, every email message can be aligned to key decision-making moments within the construction buying cycle.

What do we offer?

We’ll set strategic goals for your email marketing campaigns from the very beginning, in order to ensure that every action made is helping your business reach its full potential.

Our highly experienced team will help you to discover exactly how to manage key behavioural information from different audience types within an email marketing automation database. Using this data, we’ll then assist with implementing personalised email marketing campaigns, whilst running regular A/B testing to test subject lines, sender details and even different email marketing designs.

The overall process offers a simple and strategic solution to optimising your email marketing efforts and improving your business revenue.