Posts Categorized: MDi TV

MDi TV Episode 6 – Link Building for Construction Websites

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Episode 6 of MDi TV focuses on link building for websites within the construction industry. Link building is an important part of an SEO strategy. It’s not just about developing great content, but also about getting other people and businesses to link to it, thus increasing the authority and popularity of your website.  In this video I’ll explain what link building is, which metrics are relevant when focusing on acquiring links from other websites and how PR departments can also help with implementing link building activities.

I also provide some ways in which you could acquire links organically rather than having to pay someone or an agency to create links for you, sometimes bad low quality links. When building links you must focus on quality rather than quantity. It’s better for search optimisation to have 10 good quality links pointing to your website, which may take a little longer to achieve, than 1000 low quality links gained in a few weeks. Read More

MDi TV Episode 5 – How to create content for your construction website

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Welcome to another episode of MDi TV. This week Ayaan talks about how to create content for your construction website.  To kickstart your content marketing plan you have to first conduct an internal audit to identify any information gaps. This makes you think about your different audience segments and the types of content they consume. Thereafter, Ayaan discusses why you should create content in different formats and how to use various online channels to promote and distribute this content.

We hope you enjoy the episode and if you would like us to discuss any specific topics please contact us via email or send us a tweet at @pauleycreative.

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MDi TV Episode 4 – Blogging best practice

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This new episode of MDi TV discusses a topic suggested to us by Helen Johnstone from Competitive Advantage in our LinkedIn group. Pritesh explains the reasons for having a corporate blog and what platforms (Blogger, WordPress, Tumblr) are best suited to your business needs. Whether you want to increase quality traffic to your website, build trust through thought leadership or position yourself as the ‘technical expert’ in your industry, blogging has to be done on a consistent basis to reap any rewards. Look at your internal resources to identify who will be producing your content, how often it will be published and what topics you will be writing about.

Hope you enjoy the episode and please let us know if you have any topics or questions that you would like us to discuss.Read More

MDi TV Episode 3 – Social Media Time Management

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This episode of Whiteboard Wednesday features Pritesh and Ayaan talking about how to manage your time effectively on social media. They discuss the importance of defining business goals and objectives before developing your social media strategy and then allocating your time according to how active your audience is on the various social networks. Tools such as Google alerts makes it easier to monitor product and brand mentions, whilst Hootsuite and Tweetdeck allow you to schedule tweets thereby helping with time management. Pritesh and Ayaan also suggest a 30 minute plan of activities you can do every day to manage your social presence.  This can vary slightly for every business, depending on your objectives and your internal resources (eg size of marketing team).

If you have any questions that you would like us to answer in another MDi TV episode then please drop us a line via email or tweet us @PauleyCreative.

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MDi TV Episode 2 – What are landing pages and what makes a good landing page?

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This week’s Whiteboard Wednesday episode of MDi TV focuses on Landing Pages for websites and campaigns. Pritesh explains what elements make up a good landing page in order to convert as much traffic into leads or opportunities. Remember, if you want us to cover any topics or you have any questions then please do let us know. Enjoy!Read More

MDi TV Episode 1 – Optimising for Non-Brand Search Terms

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Welcome to the first episode of our Whiteboard Wednesday videos series on the My Digital Insider TV channel. Our aim is to provide construction marketers with short videos focusing on individual areas of the digital marketing tool box such as search optimisation, social media, website design, email marketing, campaign planning, web analytics and measurement reporting and much much more. We will also aim to cover some industry events which may be coming up and try conduct some interviews at these events with key people within the industry.

More importantly, if you have any questions regarding anything to do with digital marketing which you would like us to answer in an episode of Whiteboard Wednesday then please feel free to drop us a line by email or tweet us @PauleyCreative and we’ll aim to provide you with the right information and guidance to ensure your online marketing campaigns achieve maximum performance.

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