Posts Categorized: Cool Stuff

Pauley Creative has moved to a new office!

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We’re excited to share the news of our office relocation. 

For those who don’t know our history, we began our journey as a generic creative marketing agency back in the late 90’s, transitioning into being construction focused in 2010.

The first office location we called home, is Broughton Manor based in Broughton, Milton Keynes.

The office has been host to many transformations for our agency. Brilliant people have come, gone, and the business has changed from a start-up to a cutting edge digital agency with a 20 strong team.

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How a small business can offset its carbon & put net-zero plans into action

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Over the last couple of weeks the news has been flooded with articles regarding sustainability on the international stage. Climate targets, carbon emissions, and extreme weather events have focussed everyone’s minds, leading us here at Pauley Creative to question what our own impact is.

World leaders have gathered in Glasgow to attend the 2021 Climate Change Conference (COP26), following its postponement last November due to Covid-19. Meanwhile, the anniversary of Agenda 2030 has just passed, and retail giant Amazon has intensified its efforts to encourage large companies and corporations to join their climate pledge, founded in 2019.

It is encouraging to see the fight for the climate is growing momentum, and the goal to prevent global warming surpassing 1.5C is still alive. However, as individuals, or as smaller companies, we quite often feel powerless.

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Something Left Field – A Totally MozCon Experience

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Good marketers talk about telling stories.

When you write content, when you create video, when you design an infographic, tell a story.

So I’m gonna tell you about my MozCon experience.

Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.

Nathalie I stole your words for the title, because I think this qualifies…

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How Construction Marketers Can Use BuzzSumo To Inform Content Strategy

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First question. What is BuzzSumo?

Well, BuzzSumo is a clever tool that can be used for a number of really interesting research applications that endeavour to give your content marketing strategy a helping hand.

This is what BuzzSumo say about their product:

BuzzSumo provides insights into the most popular content online and the influencers sharing it.

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10 ways to create viral videos as part of a construction products campaign

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Definition Viral video: A video which becomes popular through social sharing (Facebook, YouTube, Twitter etc)

Viral videos can be great – great fun, great for branding and great for reach without necessarily having access to spectacular budgets.

The brilliant thing about these videos is that they have the magical ability to take you out of your ‘construction’ pigeonhole. The techniques and tactics which make a great viral will transcend your industry labels and appeal directly to basal human instincts… curiosity, sympathy, humour, sociability.

Reviewing some of the greatest viral videos from the past few years, it’s clear to see trends in some of the more successful tactics employed by the creative agencies.Read More

MDi TV – Ecobuild 2012 Round Up

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As the sun sets on Ecobuild for yet another year we can only now take a look at some of the good uses of digital marketing and new technologies we spotted during our visit to the 3 day show. It was good to see an increase in the number of stands displaying some sort of online social element be it Twitter, Facebook or LinkedIn and testing new ways of getting people online or interacting through the use of QR Codes whilst at the show. We also noticed an increase in the number of exhibitors using iPads and mobile devices on stands which I can only assume was either a tactic to keep people on the stand or be able to show visitors the other ranges of products which were not on display. We did spot a dozen or so stands with QR codes but only a few codes we scanned led to a mobile friendly website which still backs up my theory that marketers are still only thinking about the first hurdle, not the next which what the website will look like on a mobile device and whether or not the viewer will be able to perform the actions you want them to take.Read More

A collection of infographics for the construction industry

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Infographics have become a very popular method of presenting data and information in a visual, creative and fun way. They are vastly shared on social media and the best infographics convey complex information in a quick, and easy to digest, manner.  We have done some research and collected 12 construction-related infographics that you might find useful. If you have come across any others that should be on this list then please let us know in the comments section. Enjoy!

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