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Stuart (left) and Nick (right) – In the Pink
We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.
Last year, I wrote a post about some books that I thought might transform the way you thought about marketing your building products businesses.
I wrote it because those books, although not directly related to construction marketing, were inspiring (for me) and I felt like sharing the wealth.
To be fair the majority of you would’ve probably already read them, you’re such a cultured lot, so this time I’m going to mix it up a bit.
Good marketers talk about telling stories.
When you write content, when you create video, when you design an infographic, tell a story.
So I’m gonna tell you about my MozCon experience.
Zeph, Suarev, Sarah Bird, Lexie and a few others…. there are “actionable” items in here for you! Just bear with me for the first 500 words please.
Nathalie I stole your words for the title, because I think this qualifies…
Ok, I admit it, I put difficult things off. Not always, just sometimes.
Because sometimes certain things are just so far out of my comfort zone I can’t bring myself to face them immediately.
I know they’ll ultimately be good for me, I’m just a bit daunted by them at the time, so I’ll procrastinate.
And yet, when I finally pluck up the courage, I’m usually so enlightened, I wonder why I ever waited so long.
What I learnt recently from a top émigré London copywriter is advice that will not just transform the way you write.
But also the way you work.
And your readers will love you for it.
It’s all to easy too upload your images quickly and forget about them. However, as with all things digital, with a little more effort and some pre-determined info we can get our images to work a great deal harder for us.
Having a process for optimising all your web-bound building product images properly will pay dividends, in our search marketing efforts, in the long run.
This then is our easy to follow, step by step guide to ensuring your images are being optimised for search.
First question. What is BuzzSumo?
Well, BuzzSumo is a clever tool that can be used for a number of really interesting research applications that endeavour to give your content marketing strategy a helping hand.
This is what BuzzSumo say about their product:
BuzzSumo provides insights into the most popular content online and the influencers sharing it.
As work starts to pick up in the construction industry a key marketing question for me is “Are building product manufacturers going to stay focused on what’s important?”
The last few years have taught many of us to be lean, pin-sharp and focused on delivering real value for our businesses and in order to achieve that, you knew had to work backwards…
Let me explain…Read More
In the run up to Ecobuild (in the UK), across the Atlantic, two US building materials associations, the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA) joined up to create the IBS (International Builders Show) and the Kitchen & Bath Industry Show (KBIS), at the Las Vegas Convention Centre.
The International Builders Show* is a trade show for US national home builders. Two things to clear up first; It’s definitely not a US version of Ecobuild and it’s not really international either (bar a small Chinese exhibiting contingent and me).Read More
Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at what Google+ is able to teach marketers about segmentation.
As the popularity of the site grows, the SEO benefits of Google+ have become a hot topic amongst its ever-increasing number of users. According to Dustin W. Stout, Google+ now have more active users than any other social media site outside of Facebook. That’s pretty impressive for a platform created less than a year ago.
Many of the Google+ users now want to understand how the platform can help with them with their SEO efforts and how they can implement a Google+ SEO strategy.
Read our 2015 update of this post here.
In June 2010 and 2011 we carried out an analysis of how the top 15 construction companies in the UK were using social media to connect with their audience online.
Although some growth in the use of social media and its execution were obvious between 2010 and 2011 many of the key players in construction were still to fully engage with their online audience. Some of those were yet to occupy any kind of presence online outside of their website. Whilst a critical aspect of marketing for any business is a well designed website, when used in isolation a website does not allow the customer to engage [with the company] in the way that they [the savvy online audience] are fast becoming accustomed.Read More