What is Digital Marketing?
Digital Marketing is the marketing that you do online which supports, integrates with and helps to measure the marketing you do offline. B2b digital marketing is often aligned to business goals such as lead generation and nurturing, brand awareness and customer relationship management [CRM].
Digital marketing is about embracing new technologies and integrating these new techniques with the more traditional marketing approaches to effectively market your company to the right audience.
Unlike some traditional methods, there is no smoke and mirrors with digital marketing, it can be measured, monitored and refined.
From where I’m standing, there are three key factors that impact the success of any modern digital marketing plan…
