Introducing our new helpful and informative social media marketing e-book for marketers within the construction industry. This e-book is for marketers who are looking to utilise social media platforms as part of their overall marketing strategy to increase brand awareness and increase lead generation. Read More
Top 100 influential tweeters in the UK built environment & construction industry
So the long anticipated wait for the tCn top 100 influential tweeters in the built environment has been published on Construction News today. We are very chuffed to be ranked 30th in the list, and be one of the only agencies who ‘made the cut’. A big well done and congratulations to everyone. Happy tweeting!
You can view the list here: http://www.peerindex.net/tcntweets/group/tcntop100
Don’t blame the technology: Social media marketing requires a solid strategy
Some construction professionals still view social media as a waste of time and cannot see the benefits it can have to their business. Sure, social media takes up a significant amount of time and effort but what marketing doesn’t? How much time do you spend in meetings discussing how to raise your brand awareness, how to plan and execute the next product launch, where to place your next ad and how much of your budget will be allocated to all these different activities? Hours? Days? Even weeks?!
Social media is simply another channel that can help communicate, listen, engage, react and educate your target audience. Time is only wasted on social media if you have not developed a solid social media strategy and set clear objectives. If you are scared your employees will waste time online instead of using it to productively grow your online community and build up your reputation – then do not blame the technology, blame the internal education and culture. Inspired and motivated employees will gladly take up the job to use social media to promote and strengthen your brand online. This quote from Mitch Joel explains the point I am making:
“We’re always quick to blame the technology and not the people. I always argue that those who are not wasting their time on YouTube (because a company has blocked it) have probably figured out something else to do to waste their time (hint: they’re not happy and energized to be doing their jobs … it’s not YouTube).”
Is your online marketing legal, decent, honest and truthful?
ASA will be regulating website and social media content from 1st March 2011
In September 2010 the Advertising Standards Association (ASA) announced its first above-the-line marketing campaign in 5 years to generate awareness of the new online marketing regulations that will be coming into effect on the 1st of March 2011. The ASA confirmed that the Committee of Advertising Practice’s (CAP) non-broadcast codes of conduct will now apply to all online marketing communication. Read More
The Difference Between Social Media Marketing & Social Media Networking
Updated 2015
The growth and prevalence of social media has changed the way companies and brands are communicating – forever.
No longer a fad, social media platforms are part of modern communication; in life and within a business’s marketing plan.
The various and infinite social media platforms (LinkedIn, Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, Snapchat etc) are allowing businesses to connect, share information and even collaborate on projects online.
Social media is conversational and facilitates user participation and dialogue… Read More
Measuring Your Online Construction Marketing Campaign Performance
For savvy construction marketers, tracking and measuring marketing campaign performance is not just important, it’s absolutely fundamental.
This post was originally created in 2011 and was recently updated in November 2014
The insight gleaned is invaluable in guiding current and future marketing decisions and should ultimately govern the allocation of your marketing spend.
In this post we’ll show you how to use the Google Url Builder to measure the effectiveness of all your online marketing channels through Google Analytics (other analytics software are available).
You’ll learn how to Structure and name your campaigns. How to tag email, adwords and banner ad campaigns. We’ll show you how to tag Twitter campaigns and track offline campaigns too.
We’ll also show you how to analyse your campaign data in Google analytics and how to measure goals.
Content Marketing for Construction Companies
Social media marketing for construction companies
What is social media marketing?
Social media is all the hype at the moment. Everybody wants a piece of the action. Social media has been around for several years but has only just hit the mainstream over the last couple of years. It really has changed the way businesses go about developing their marketing strategies.Read More
How to make website landing pages work effectively
Introduction
Communication is becoming much more segmented and personalised. Marketers are having to work harder to understand the requirements of each and every type of buyer and influencer at each stage of the long, complex construction sales supply chain. Added to this is the need to deliver relevant valuable content within all marketing efforts.Read More
Search marketing for construction companies
A Tesco superstore, I’ve decided, is a lot like Google in the sense that a superstore, as the name suggests, has a super amount of products stacked and placed neatly for us to choose from. Those products are, for the uninitiated, strategically placed (or ranked) in terms of relevance, popularity and the ability to make Tesco money.Read More
