In the days leading up to BrightonSEO I was pretty excited.
Not ‘can’t-sleep’ excited you understand, more ‘expecting-a-new-book-to-arrive-from-Amazon’ excited.
I’d not been before you see, but this year would be different.
8 Ways For Construction Marketers To Get Significantly More Focused
As work starts to pick up in the construction industry a key marketing question for me is “Are building product manufacturers going to stay focused on what’s important?”
The last few years have taught many of us to be lean, pin-sharp and focused on delivering real value for our businesses and in order to achieve that, you knew had to work backwards…
Let me explain…Read More
5 Trade Show Marketing Tactics to Take to Ecobuild (and 1 not to bother with)
In the run up to Ecobuild (in the UK), across the Atlantic, two US building materials associations, the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA) joined up to create the IBS (International Builders Show) and the Kitchen & Bath Industry Show (KBIS), at the Las Vegas Convention Centre.
The International Builders Show* is a trade show for US national home builders. Two things to clear up first; It’s definitely not a US version of Ecobuild and it’s not really international either (bar a small Chinese exhibiting contingent and me).Read More
The 7 Quick Optimisation Rules for Construction Companies Using Google+
Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at what Google+ is able to teach marketers about segmentation.
As the popularity of the site grows, the SEO benefits of Google+ have become a hot topic amongst its ever-increasing number of users. According to Dustin W. Stout, Google+ now have more active users than any other social media site outside of Facebook. That’s pretty impressive for a platform created less than a year ago.
Many of the Google+ users now want to understand how the platform can help with them with their SEO efforts and how they can implement a Google+ SEO strategy.
How the Top UK Construction Companies are Using Social Media Marketing in 2014
Read our 2015 update of this post here.
In June 2010 and 2011 we carried out an analysis of how the top 15 construction companies in the UK were using social media to connect with their audience online.
Although some growth in the use of social media and its execution were obvious between 2010 and 2011 many of the key players in construction were still to fully engage with their online audience. Some of those were yet to occupy any kind of presence online outside of their website. Whilst a critical aspect of marketing for any business is a well designed website, when used in isolation a website does not allow the customer to engage [with the company] in the way that they [the savvy online audience] are fast becoming accustomed.Read More
12 Priority Construction Marketing Challenges for the New Year
Forget Predictions, What Will You Do Differently in 2014? 2015?
Updated Jan 2015
It’s still true that the majority of generic B2B marketing predictions mean very little to the modern construction marketing professional.
Whether its building products, materials, contractors or professional services within construction generally, the route to market is typically protracted and complicated.
Let’s be kind to ourselves again this year.
Thanks Pritesh, This Post is Just For You
That’s right, you read correctly. Pritesh is flying the nest…
120,889 visitors later (92k of which were unique), 6,709 goals converted* and 1338 days after joining Pauley Creative in April 2010 Pritesh is moving on (albeit not very far).
So, what better way to wrap up the fabulous year we’ve had than by dedicating our final blog post of 2013 to the main man himself.Read More
3 Years on….How construction companies are using social media?
Way back in June 2010 we carried out an analysis of how the top 15 construction companies in the UK were using social media to connect with their audience online, we then carried out the same analysis in November 2011. 3 years on, social media is now the main hub for discussion and interaction, the uptake of companies using social networking has grown enormously so how are the top 15 Construction Companies using social media in 2013!? I have used the same Construction Index as previously, that publishes an annual list, ranking UK construction companies according to turnover so again I have picked the top 15 construction companies of 2013 for my analysis.
The first notable change over the past three years is that the majority of these multi-million companies have jumped onto the social media wagon and are now using the top 3 platforms out there, Twitter, Facebook, LinkedIn. All but one of the top 15 Construction Companies have a presence on Twitter and are regularly tweeting about Company and Industry News. Despite this, only half of these companies seem to be interacting with their followers, Why is this important? Social media channels can be used as a conversational tool to connect with members of the supply chain and your target audience, conducting research or just interacting with other people within the construction industry and having interesting discussions.
You only have to look at Balfour Beatty’s twitter following to know they are clearly doing a good job. With nearly 17,000 followers Balfour Beatty use their Twitter page to not only shout about recent projects and winning tenders but to also interact with their followers by answering questions and responding to any issues that have been raised. It is not only Twitter that Balfour Beatty have a big presence on, both their LinkedIn group and Facebook group have a massive following, making Balfour Beatty not only top of the Construction Companies but top of the Social Media table…see the link!
When compared to the previous 2011 analysis, only 3 of the top 15 companies even had a twitter profile let alone used this tool to interact with their followers. This shows………
Sharing our Net Promoter Score Results
So I am two months in and my first task of finding out our Net Promoter Score [NPS] is complete.
My name is Steph and I am the newest recruit to the Pauley Creative team. My role within Pauley creative is Accounts Manager, it is my job to ensure all our customers are happy and to make sure the level of service we provide is the best it can be. So finding out our NPS was a good starting point.Read More
New Google Analytics Reports – Acquisition, Behaviour & Conversions
If you’ve logged into Google Analytics this morning you’ll no doubt be seeing the new reports on the left hand side: Acquisition and Behaviour.
Acquisition section replaces the Traffic Sources section along with two new additional reports – Overview and Channels reports.
The Behaviour section replaces the Content section but still contains the same reports as before.Read More
