Posts By: Stuart Dinnie

100 Days to Nail Your Digital Marketing Strategy

 |  no comments  |  Posted by  |  , , , ,

Updated Sept 2016

Is your marketing strategy for the year ahead in hand?

Are you ready to hit the ground running?

Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?

As James Cameron (Film Director – Google him) once said;

Hope is not a strategy. Luck is not a factor. Fear is not an option.

If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.

Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…
Read More

Google introduce ‘in-depth articles’ to search results

 |  2 comments  |  Posted by  | 

Google today announced they are introducing a new feature to its search results focused on delivering ‘in-depth articles’ to users who are searching to learn about broad topics.

Google states “10% of users’ daily information needs involve learning about a broad topic. Topics like stem cell research, happiness, and love, to name just a few. That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles in the main Google Search results. ”  This move is certainly is relevant for the construction industry.

Read More

Poor User Experience? Don’t upset the Architect

 |  no comments  |  Posted by  | 

It’s Friday so a bit of a #funtime Friday blog post which is about improving your websites user experience.

User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system.Read More

5 things every marketer can do to learn more

 |  no comments  |  Posted by  |  ,

First things first, read this quote 3 times before reading the rest of this post:

“The only sustainable competitive advantage you have over your competitors is the ability to learn faster than them and act on it”

Now that you have this drilled into your head, think about how your business is currently going about its marketing. Are you learning faster than your competitors?Read More

3 reasons why building product manufacturers need to take note of #socialspec

 |  no comments  |  Posted by  |  , , ,

Recently launched #socialspec invites crowdsourced specification recommendations through social channels (mainly Twitter at the moment).

The guys over at Specifiedby product directory have come up with this fantastic idea where Architects and Specifiers can tweet the @socialspec Twitter account with a specific product requirement and @socialspec will in turn ask their followers for any recommendations.Read More

CIMCIG presentation: 10 things to do and check in Google Analytics

 |  no comments  |  Posted by  |  , ,

Yesterday we were kindly invited to speak at the CIMCIG Digital Marketing Seminar at the Building Centre in London. It was a well attended seminar with a good mix of construction companies and people at all levels within their own respective businesses.

We decided to talk about Google Analytics for one reason. We have noticed a massive rise in marketers interested in this area over the last 4-6 months so felt it was necessary to focus on something which is new for many marketers within the construction industry.Read More

5 ways to turn your website into a resource

 |  1 comment  |  Posted by  |  , ,

I recently was involved in a LinkedIn discussion about the value of a website and how much budget should be allocated to a redesign. I asked what the objective of the website was and to which I got the reply ‘no objectives, it’s just a shop window to our business’. My answer was ‘then spend £0’.

A website for any building product manufacturer should never be considered as a shop window. This is the old 1990’s way of thinking about websites, the web has moved on since then and so should you if you still use this phrase. Read More