Happy new year and welcome to the first MDi TV episode of 2012. This episode will help you benchmark your current position and plan your marketing activities for the year. Conduct a review of 2011 to discover whether you achieved your objectives, how your website is performing, where the majority of your traffic is coming from, what web pages are doing well (and which aren’t) and also look at the brand and non-brand keywords that are driving traffic to your site. How can you increase traffic for non-branded keywords this year?
Doing a regular review of your competitors and the general environment is also vital. Are there any new companies in your sector? What campaigns are your competitors running? Is there any new industry regulation that you (or your customers) should be aware of? Once you have benchmarked your position, you can then allocate your marketing budget according to the specific and measurable goals that you have set for the year ahead.
We hope you find this episode useful and if you have any questions you would like us to answer then please tweet us @PauleyCreative or email us.
