CIMCIG survey to find out how marketing budget is spent by construction companies

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How do you decide your marketing spend and then justify it to the Finance Director? Even when starting with a bottom-up process it is useful to have a comparison with other similar companies. But this information is just not available in an up to date form.

CIMCIG (Chartered Institute of Marketing Construction Marketing Group) are compiling an anonymous survey of marketing spend in the construction sector for Manufacturers, Contractors, Professional Services and Suppliers (Wholesaler, Distributor, Merchant).

The survey covers:

  • Marketing spend as a proportion of turnover
  • How the budget is split
  • Usage of digital marketing
  • Trends between 2010, 2011 and 2012.

Please spend 10 minutes completing the survey, by doing so you will be entitled to a free copy of the report when it is published. Go to: http://svy.mk/marketingspend

The survey is being conducted by Competitive Advantage Consultancy Limited, a market research agency specialising in the construction sector.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

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