Conducting construction market research in your industry gives you invaluable insight into your market conditions. Doing market research on a regular annual or bi-annual basis is crucial. This is because it helps you to make better strategic business decisions. At Pauley Creative we are big advocates of using data insights to drive strategy.
We’re continuously collecting data from a variety of touch points for our customer base. Our customers span building product manufacturing, distribution, merchant and contractor audiences.
Using a mixture of tactics, Pauley Creative can help you to uncover key insights into your market place so that you can drive your business forward using data for reassurance.
Critical Market Research Outputs
Critical measures effects these decisions, so it’s important that you understand;
- your market share
- the market size
- your competitor strengths
- your brands position, recognition & strength.
The particular tactics and approach used, will depend on;
- the required outcome and goals
- the audience, their behaviour & preferred touchpoints
- what contact data is available
How to conduct market research in the construction industry
Having conducted well over 100 independent customer research pieces, Pauley Creative have a wealth of experience in conducting market research to gain insight from across the construction supply chain. Some of the tactics we use are;
- Face to face detailed interviews
- Telephone based structured and semi structured interviews
- Focus groups
- Desktop research from industry publications and reports
- Web based surveys
Pauley Creative are able to conduct;
- Bespoke research projects depending on particular customer requirements
- Industry reports that serve multiple companies within a niche
- Off-the-shelf research package reports that we have refined through years of experience for maximum efficiency
Our approach is always to start with the key outcomes and goals and we work closely with you to help shape and define these from the off.
Gaining real market insight is invaluable to your business. It's not just about marketing, it steers business decisions across product development, sales, marketing & even operations.
Jane Grimwood
PR and Research Manager