Addagrip Terraco Ltd manufactures and formulates resin based surfaces and flooring systems. Whilst visiting Ecobuild 2017, we thought it would be interesting to visit their stand and find out exactly why they were exhibiting and how effective they were finding the popular exhibition.
With their product aimed towards an architectural audience, Roger Critchley, Managing Director at Addagrip, found the stand enabled visitors to interact with their product on a more personal level, allowing them to walk upon and view the different flooring solutions in situ as opposed to receiving small product samples.
Whilst filling us in on the quality products that Addagrip Terraco Ltd manufacture, Roger Critchley also shared with us their top tips for other Construction Marketers considering event marketing and how to make the most of your time, money and resource.
Find out more in the short video below…
For further information on improving your own product marketing strategy, drop us an email at talk@pauleycreative.co.uk or contact us on 01908 671 707.
