Jonathan Stock recently made the move from Head of Media at RIBA Enterprises to Publishing Director at Architecture Today – a well known and reputable publication house close to the heart of all construction product manufacturers.
When we caught up with him at Ecobuild 2017, we found out Jonathan’s plans for enhancing the digital offering of Architecture Today. We also quizzed him on the significant changes to Ecobuild over the years and what it means for construction marketers.
In particular, Jonathan reigns in on the importance of integrating online and offline marketing strategies. Whilst magazines lend themselves well to the visual world of architecture and will, therefore, remain an important element of construction marketing, print should be implemented as part of a unified content plan that incorporates digital tactics that are both measurable and effective.
All in all, we’re excited for the future of Architecture Today.
Find out more in the short video below…
For further information on improving your own Content and PR strategy, drop us an email at talk@pauleycreative.co.uk or contact us on 01908 671 707.
