As BMF members, we recently attended the BMF supply and service members forum and were asked to deliver a presentation around construction marketing tactics to enhance online presence. We are proud to work with the BMF as a membership organisation, and by doing this presentation, we wanted to reassert the importance of truly understanding your audience to drive engagement through using the best tools and valuable, relatable content.
You only need to look at the below stats to understand the amount of companies who still struggle to create a formal customer-led strategy, despite how crucial it is to reputation, profitability and overall success:
“More than half of companies admit to not having a formal customer engagement program in place, and 60% didn’t know how many customers they’d lost over the past year.” — Convero
“Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer.” — Gallup
The presentation below covers the following areas:
- Understanding your audience – re-evaluate your construction business as it currently stands: we’ll prompt you with the right questions and provide you with the best tools to kickstart your internal marketing audit
- Build or rebuild? – from the above research, what tools, platforms and general marketing tactics would be most useful to your customers? Can your website currently accommodate the changes required?
- Putting the right tools in your kitbag – which online tools will help you to stand apart from your competition? Take a look at some core examples we use that could help to drive engagement and attract your customers
- Tips on reporting and insights – we’ll take you through a step-by-step guide on some key tips to effectively report back on key customer findings using your Analytics account.
And if you take anything away from this, remember that most of the information you need to engage your target audience already exists! It’s just about taking the time to identify what you already know and where the gaps lie, so you can use this information in the most smart, effective way.
Drive those user journeys and measure what matters to you!
For further guidance on how to maximise your construction marketing strategy today, contact us on 01908 671707 or contact us at talk@pauleycreative.co.uk
