Where do Construction News readers share news stories?

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Yesterday I had a look at where Construction Enquirer readers were sharing its news stories and interestingly most news stories were shared on LinkedIn and not Twitter as I thought it might have been.

So today I’m going to take a look where Construction News readers share articles. Over 40,000 pages from the website were scanned and a total of 4123 pages had been shared across social networking sites.

Before we take a look at the table I just want to point out the most popular marketing related article to be shared (with 9 shares) on Construction News is the article written by Nick Pauley who also just so happens to be the MD of Pauley Creative. Fancy that!

So, which stories were the most popular and where were they shared?

The most popular article to be shared on social sites was the Barcelona Stadium at Sea Plan news story written all the way back in July 2009!

You can actually see a big gap between first and second most shared posts (Fatalities Map) which indicates that maybe CN readers are not sharing the content onto social sites as much as Construction Enquirer due to the paywall. It certainly shows that most readers share stories on Twitter, unlike Construction Enquirer which maybe leaning more towards LinkedIn. Nice blend?

Click on the table to view in full screen:

construction-news-small

Hope it’s useful to some marketers who maybe looking into the influence of construction media sites on social media channels.

About Stuart Dinnie

Stuart has worked in the world of digital marketing for over 15 years. With his measured and planned approach, he has delivered robust digital strategies for construction companies to achieve real business growth. He now heads up the team at Pauley Creative as Managing Director and is leading his team & clients towards digital marketing excellence. He’s worked with over 100 construction clients; helping them on their digital transformation journey, providing sustainable strategies that return year on year incremental growth, delivering award-winning websites and adding value from board level to marketing assistant.

One Response to “Where do Construction News readers share news stories?”

  1. Su Butcher (@SuButcher)

    Hi Pritesh,
    Interesting comparison with Construction Enquirer.
    Leaving out the Barcelona article, which seems to be a bit of an anomaly, why do you think twitter is more popular than Linkedin here?
    Might it be that
    a) Construction news has a twitter account (@CNPlus)
    b) Construction news Linkedin link is to a (closed) group – not a company page – on Linkedin – limits in sharing here too

    Neither Construction news nor Construction Enquirer have a Linkedin company page, but both are active on Twitter.
    It is easy on twitter for unsuspecting users to share on an interesting news headline which leads to a paywall protected link, but I suspect they are unlikely to do this on Linkedin.

    I would suggest if CN wants to improve its sharing on Linkedin it needs to make some of its news content free to share. Doesn’t have to be all of it, but if there is nothing to share… CN could also then take advantage of the huge power of LInkedin Company Pages to develop a following on Linkedin, a platform with a particularly discerning professional audience.

    Reply

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