The latest episode of MDi TV illustrates how product manufacturers within the construction industry can optimise their product page titles. When architects and specifiers are searching online they might already have a specific product in mind and will type this brand or product name directly into search engines. If your page titles are not optimised then you could be missing out on a large volume of quality traffic. Watch this screencast to learn how important unique page titles are and how you can ensure that your website appears in search results for your products.
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